My outcome score is missing or looks wrong.

Why a score may be absent or surprising.

It's probably too early

Outcome scores need a full post-change tracking window (about four weeks). If you just shipped, wait.

Other causes

• GA4 disconnected — Scores need analytics data. See Connecting GA4.
• No completion date — The score needs an accurate completion date as the before/after divider. See Completing & Reopening.
• Low traffic / noise — Sparse data produces unstable scores.

Looks wrong?

Remember scores are directional and affected by seasonality and other changes. See Measurement Nuances.