Reading a Collision Cluster

Understand the URLs, shared queries, severity, and recommendation.

A cluster is a single collision: the pages involved and the keywords they fight over.

What's in a cluster

  • Colliding URLs — the pages competing.
  • Shared queries — the keywords both rank for, with impressions, clicks, and positions.
  • Severity — how impactful the collision is.
  • Recommendation — the AI's suggested fix, with a confidence level.

How to interpret it

High severity plus duplicative content usually points to merging or redirecting. Lower severity with genuinely distinct intent may just need differentiation or internal-link fixes.

Next

Choosing a Resolution.

Last reviewed 2026-06-15