Configuring Conversion SignalsProBeta

Select GA4 events and define what counts as a conversion.

Signals tell OptimizeTrack what a conversion is on your site.

Select conversion events

Choose the GA4 events that represent goals (e.g., purchase, sign_up, add_to_cart). Mark one as the primary event to highlight in charts.

Define CTA patterns

Provide link patterns (href substrings) that identify your conversion links, so OptimizeTrack can find the relevant CTAs on a page.

Verify

Make sure the events you pick are actually firing in GA4 before relying on them.

Next

Queuing CRO.