Voice & Tone and Content Constraints
Shape AI output to match your brand and your length limits.
Voice & Tone settings make AI-generated copy sound like you, and constraints keep it within your limits.
Voice & Tone
Set per-site writing guidelines — for example, "confident, plain-spoken, no jargon." The AI uses these when generating recommendations.
Content constraints
Set maximums such as title length and meta description length so generated copy fits your design and search-display requirements.
Tips
- Be concrete: give examples of words to use and avoid.
- Set these before running optimizations so the first output already matches your brand.