What CRO Does in OptimizeTrackProBeta

How conversion optimization differs from SEO and when it appears.

Beta — Pro plan. Conversions is evolving and may change.

CRO (Conversion Rate Optimization) is about improving the share of visitors who take action — not about driving more traffic.

How it differs from SEO

SEO grows the number of visitors; CRO grows the percentage who convert. They're complementary.

When the feature appears

The Conversions section only shows up once you've configured GA4 conversion events, because CRO needs to know what counts as a goal. See Configuring Signals.

What it produces

Page-level recommendations to improve your calls-to-action — copy, placement, hierarchy, and more. See Queuing CRO.