Understanding the Opportunities Page

What an opportunity is and how to read the ranked list.

The Opportunities page is your prioritized to-do list — the pages where optimization is most likely to pay off.

What an opportunity is

A page that has current metrics data and a measurable, actionable issue (declining traffic, a CTR gap, or a striking-distance ranking).

Reading a row

Each opportunity shows its impact level (high / medium / low) and a primary reason explaining why it surfaced. Use the reason to decide what kind of change to make.

Why the list is short

This is intentional — see How Ranking Works. A short, high-quality list beats an overwhelming one.

Acting on it

Click an opportunity to send it to the optimization queue. See Acting on an Opportunity.