Collisions · Keyword Cannibalization

Find the pages competing against each other

When two of your own pages chase the same query, they split rankings, dilute authority, and confuse search engines about which one matters. Collisions detects that cannibalization and tells you exactly how to resolve it.

Free to start · no credit card · read-only Search Console & GA4 access

What you get

Scan for real conflicts

Find clusters of pages competing for the same query — not just pages that happen to share a word.

Get a clear call

Each cluster comes with a recommendation — keep both, merge, redirect, differentiate, or fix the internal links.

Watch rankings consolidate

Track the outcome after you act, so you can confirm the signals merged onto the page you chose.

How it works

01

Scan

Point Collisions at your search data to surface clusters competing for the same intent.

02

Decide

Each cluster comes with a specific call — merge, redirect, differentiate, or relink.

03

Resolve & track

Act on the recommendation, then watch the rankings consolidate onto one page.

When your own pages compete, everybody loses

You wrote two strong articles on closely related topics. Search engines can't tell which one to rank, so they alternate — or rank neither well. Your clicks scatter across both, your authority splits, and a competitor with one focused page sails past you.

That's keyword cannibalization, and it's invisible until you map it. Collisions makes it visible.

A scan that finds the real conflicts

Collisions analyzes your search data and clusters the pages that are genuinely fighting for the same intent — not just pages that happen to share a word. Each cluster comes with the query overlap and ranking data behind it, so you can see why it's a conflict before you decide what to do.

A recommendation for every cluster

Cannibalization isn't one problem with one fix. So every cluster gets a specific call:

  • Differentiate — the pages serve different intents; sharpen each so they stop overlapping
  • Merge — combine two thin pages into one authoritative page
  • Redirect — consolidate a clear loser into the winner
  • Fix internal links — point your anchor text at the page you actually want to rank
  • Monitor / Ignore — when the overlap is benign, say so and move on

Close the loop

Acting on a collision is a change like any other — so OptimizeTrack tracks what happens next. After you merge, redirect, or differentiate, you can watch the rankings consolidate onto the page you chose, with the outcome scored against real performance data.

Frequently asked questions

What exactly is keyword cannibalization?
It's when two or more pages on your own site compete for the same search query. Search engines can't tell which one to rank, so they split impressions and clicks between them, dilute your authority, and often rank neither as well as a single focused page would.
Should I always merge competing pages?
No — merging is one of several resolutions. Sometimes the pages serve genuinely different intents and just need to be differentiated; sometimes one is a clear loser worth redirecting; sometimes the fix is just better internal links. Collisions recommends the right move per cluster instead of applying one blunt rule.
How is this different from a normal SEO audit?
A generic audit lists problems. Collisions clusters the pages actually fighting for the same intent using your search data, gives a specific recommendation for each, and then tracks the outcome after you act — so you can confirm the rankings consolidated.
Will fixing a collision hurt my existing rankings?
Done well, resolving cannibalization usually consolidates ranking signals onto one stronger page rather than splitting them. OptimizeTrack tracks performance before and after so you can verify the change helped — and reopen it if it didn't.
Do I need to connect anything to run a scan?
A scan uses your search data, so you'll connect your sources during setup. From there, running a collision scan and reading the clusters takes just a few minutes.

See which of your pages are fighting each other.

Run a collision scan on your search data and get a clear merge, redirect, or differentiate call for every cluster.

Run a collision scan

Free to start · no credit card · read-only Search Console & GA4 access