Citations · Generative Engine OptimizationPro

See which of your pages AI engines cite

Your customers are asking ChatGPT and Perplexity the questions that used to start on Google. OptimizeTrack turns your own search data into an AI-monitoring panel — so you know when your content is the source, and where the gaps are.

Start tracking citationsHow citations work

Free to start · no credit card · read-only Search Console & GA4 access

What you get

Built from your own data

We turn your top-performing pages into the natural questions people actually ask an AI — no guessing which prompts to track.

See who gets cited

Check whether your page is the source the assistant pulls from — on your own site and across the wider web.

Close the gaps

Spot the questions where you should be cited but aren't, optimize the page, and watch your citation rate climb.

How it works

01

Distill

We turn your top-performing pages into the natural questions people actually ask an AI.

02

Monitor

Each run checks who gets cited for those questions — your site, or someone else.

03

Close the gap

Optimize the pages losing the mention, then watch your citation rate climb over time.

Search is splitting in two

People still type queries into Google. But more and more, they ask an assistant — and the assistant answers with a handful of cited sources instead of ten blue links. If your page isn't one of those sources, you're invisible at the exact moment your customer is deciding.

That's the problem Generative Engine Optimization (GEO) solves, and it's what Citations measures.

From your search data to an AI panel

You don't have to guess which prompts to monitor. OptimizeTrack starts from your own search data — your top pages by impressions — and distills them into the natural-language questions a person would actually ask an AI assistant. That panel becomes your standing benchmark.

Each run checks who the AI cites for those questions:

  • On-site — is your page the source the assistant pulls from?
  • Off-site — which competitors, publishers, and communities are getting cited instead?

Gaps you can actually act on

A citation you don't have is a content opportunity you can see. Citations flags the gaps — questions squarely in your wheelhouse where the AI cites someone else — so you can prioritize the pages most likely to win the mention. Because OptimizeTrack also runs the optimization and tracks the outcome, you close the loop instead of just watching a dashboard.

Frequently asked questions

What's the difference between SEO and GEO?
SEO is about ranking in the list of links a search engine returns. GEO — Generative Engine Optimization — is about being the source an AI assistant cites when it answers a question directly. They overlap, but a page can rank well on Google and still never get cited by ChatGPT. Citations measures and improves the second one.
Which AI engines does it check?
Citations checks the major generative answer engines your customers actually use, and reports both whether your own pages are cited (on-site) and which other domains get cited instead (off-site). The set expands as the landscape changes.
Do I have to come up with the prompts myself?
No. OptimizeTrack starts from your own search data — your top pages by impressions — and distills them into the natural-language questions a person would actually ask an assistant. You can refine the panel, but you're never staring at a blank box.
A citation gap shows up — then what?
Because OptimizeTrack also runs content optimization and tracks outcomes, a gap becomes an action, not just a chart. You can optimize the page that should be winning the mention and watch whether your citation rate improves on the next run.
How often do citation results update?
You run a search whenever you want a fresh read, and results are tracked over time so you can see your citation rate trend rather than reacting to a single noisy snapshot.

Find out if AI is citing you — or your competitor.

Turn your own search data into an AI-citation panel and see exactly where you're invisible.

Start tracking citations

Free to start · no credit card · read-only Search Console & GA4 access